New Comm Biz
Archive for June, 2007
Knowledge Management Renaissance
Knowledge Management (KM) was a really hot topic back in the mid to late 90′s. By the early 00′s it had all but disappeared from the spotlight; but it was far from dead. With the recent growth of new media and the Enterprise 2.0 movement KM is seeing a growth like it has never seen [...]
The Formula for Innovation
I got this formula from a presentation that Professor Roy Glen gave on Fostering Innovation. (VxTxI)/S= Innovation The amount of Variety times the number of Trials times the search Intensity, divided by the Selection process equals successful Innovation. Variety refers to the source of the *raw product* that you start the innovation process with. This [...]
Inclusive vs Exclusive Marketing
I’ve written before about what I think is wrong with Marketing. Often times when people are talking about New Media Marketing vs Traditional Marketing, what people are usually talking about Inclusive vs Exclusive. Advertising is exclusive Blogging in inclusive Mall Intercept surveys are exclusive Online forums are inclusive But really it’s more about the approach [...]
The Music Industry is Ripe for Disruption
I’ve picked on journalism enough in this blog that I thought I would spread the love to another dino-media; the music industry and their distribution model (and specifically the RIAA). The tricky thing about music distribution services is gaining the install base. You have to develop a network and gain enough users, which is expensive. [...]
The Importance of Information Aggregation
How are we expected to keep up with the speed at which information is coming at us? Do you binge, like a tourist at a Vegas buffet? Or do you purge and limit yourself like a super model? Most people take one of two routes: Binge until they burnout and then purge. Then like the [...]
Fighting Writers Block the Google Way
So I’ve been a little light in my blog posting lately. This is my last week of school for two months and I can’t wait for the break. In addition to that I have been busy with events and posts related to TechBoise.com. So in homage to my lack of posts I am writing about [...]
How to Implement New Media inside Your Company
These tips are for all of my friends working inside of large companies, wanting to take advantage of new media but are not sure where to start. Here are some steps I recommend. This advice is meant for deployment *inside* your company. I find it a much easier sell to your higher ups on deploying [...]
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