New Comm Biz
Archive for February, 2007
Solo SEO
Image by Getty Images via Daylife Tomorrow I will be speaking to the Treasure Valley Consultants Network. I will be speaking on SEO and specifically what the individual (or the individual within a small company) can do to increase their SEO. How does this fit into my overall quest of educating the masses about New [...]
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Giving your employees a square peg and a round hole
Image via Wikipedia Enterprise Resource Planning (ERP) solutions are expensive, difficult for your IT team to integrate, never do what you’d hoped them to accomplish, and ultimately are hated by your employees (I wonder if those last two have anything to do with each other). Why are there so many problems with them? They were [...]
Marketing is broken because Marketers are lazy
Image via Wikipedia The average CMO lasts 23.5 months. 75% of all new products or services introduced by established companies fail. Think these two figures might be related? Clayton Christensen of Innovators Dilemma fame, recently put out a new article in the MIT Sloan Management Review, entitled, “Finding the Right Job for Your Product” where [...]
From Spam to SEO
Image via Wikipedia I’d like to thank all of those that came out to the Boise Chamber today for the lunch-n-learn. We had a great conversation about the shifts in trust that are leading to the change in communication and society and what companies can do to adjust and stay relevant. The next opportunity that [...]
My First Public Appearance
Image by Tac Anderson via Flickr On Tuesday the 13th I will be presenting at the Boise Chambers Lunch-n-Learn series. The topic will be “The Death of Spam” (Justin came up with the title) use the power of the social web to accelerate the growth of your company (I came up with the sub heading). [...]
New Media’s not just for Marketing
Image by Tac Anderson via Flickr If you’ve read any of my various blogs as I’ve hopped around from platform to platform you may have started to notice a trend to my rantings recently. For almost two years I have been chasing windmills and crying for companies to reach out to their customers using New [...]
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