[NCB Best Of] Marketing is broken because marketers are lazy

This week marks my 2 year blogiversary. To commemorate one of the things I thought I’d do is re-post some of my better older posts. This post originally ran on 2/19/07 The average CMO lasts 23.5 months. 75% of all new products or services introduced by established companies fail. Think … Continue reading

Marketing is broken because Marketers are lazy

Image via Wikipedia The average CMO lasts 23.5 months. 75% of all new products or services introduced by established companies fail. Think these two figures might be related? Clayton Christensen of Innovators Dilemma fame, recently put out a new article in the MIT Sloan Management Review, entitled, “Finding the Right … Continue reading