Marketers are under ever increasing demands to justify the large amounts of money we spend each quarter. Even for those of us pushing new media initiatives we struggle with ways to measure success.
That’s the great thing about the web, there’s a lot to measure.
Unique page views
Page Rank
Inbound links
Comments
Subscribers
But what should we measure?
These are just a […]
I’ve seen this happen with trends many times before. It doesn’t matter if it’s music, fashion or the internet.
A small subculture adopts a new way to distinguish themselves from everyone else. Rappers, Skaters, Goth kids and Bloggers all started off this way.
Eventually the trend begins to gain some traction. Said trend […]
Something that I hear over and over again is the difficulty in communicating in large companies. This is especially difficult across departments (even in the same department sometimes). Often the root of the problem is company silo’s.
Being geographically dispersed has little to do with it. I’m just as likely to communicate the same way with […]
I want to know how many bloggers who are touting the praises of Facebook had an active MySpace page 2 years ago? Come on, raise your hands.
Most of the people I see getting all hot and bothered about Facebook missed the MySpace craze. Most of the people I know who were actively using MySpace may […]
I just got back from the Office 2.0 unconference and I wanted to make a quick post on my highlights:
I met fellow HPer Jim Rawson and we dominated participated in a session on using internal Web 2.0 to collectively share and aggregate information across an organization. FreshBook’s Sunir Shah shared his work in progress wiki […]
I always get two questions from people: “What do you do?” I explain to them that I am the LaserJet Web 2.0 Strategic Lead at HP. This is always followed with the question: “So what do you do?” The second question is much harder to answer.
Mike Manuel has a great post about […]
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