Social Media’s Value is in Return on Total Investment [Video]

My take on Social Media and ROI: I’ve said it before and I’ll say it time and time again, use Return on Total Investment (ROTI) not just Return on Investment (ROI). ROI only looks at the top line input while ROTI looks at input plus savings. This was recorded at … Continue reading

There’s nothing wrong with journalism. Their business model is just broken.

This article got me thinking. WSJ Editor Claims Google Devalues Everything | Techdirt Journalists seem to be stuck in one of two camps: Complaining about why their business is ruined, who’s at fault and why they need to go back to the way they were Documenting with the fascination of … Continue reading