This is a very interesting concept. If you haven’t heard about it yet, 100 bloggers each volunteered to write 1 page. Today they are asking everyone buy, vote or review the book on Amazon to push the book up the Amazon charts for the day. Plus all proceeds go to charity.
“We are […]
I see a lot of research out there saying that not very many people read blogs. At HP we also conduct a lot of focus group research where we ask people if they read many blogs. Overwhelmingly most people say they don’t read blogs.
So are blogs still relevant? (I bet you can […]
Social Media Case Study: Blatantly Advertising … And Getting Away With It | Social Media Explorer
As it turns out, H&R Block not only gets the outreach portion of it, but has figured out a way to be 100-percent, totally marketing/advertising to people using social media tools and somehow pull it off. No, I wasn’t sure […]
Qorvis Communications (with the winning tag line”Break on Through”) asks TechCrunch for a reprint of one of their articles. Seriously? In this day and age, that’s just pathetic.
First off TechCrunch has a ‘Print Posts’ next to each article, so they could have printed it themselves and how can you ask for a reprint of […]
100 Marketing Secrets - Download Your Copy » Small Business Trends
Anita Campbell has released the results of her Best Kept Marketing Secrets in a 33 page downloadable ebook. With the sponsorship of HP she started by contacting many of the Marketing ‘A’ listers and asking for their best kept marketing secret. She then […]
I have a confession. I have a really irrational fear and it has to do with a piece of technology. I hate fax.
I hate faxing. There, I said it. I feel much better. I can never tell when it goes through. Did I place the paper the right way? Did my fax get picked […]
One possible outcome of new media campaigns that I hadn’t anticipate before is what I’m calling Death by Success.
The outcome is nothing new. Many project managers in many companies recognize instantly what it is that I’m talking about. You try a “pilot” campaign and things go better than expected. From here one […]
Groundswell (Incorporating Charlene Li’s Blog): Where are you on the Purist-Corporatist scale?
tags: forrester, ncb, purist, socialmedia
I’m a 5. - post by tacanderson
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The Online Entrepreneur - Products They Need and Who Provides Them » Small Business Trends
tags: blog, entrepreneur, ncb, smb
This is one of my main beliefs as to why no one is an ‘employee’ any more. Everyone is (or soon will be) a business owner. And even if you’re not technically a company, you should think […]
One of the great things about HP is that we have a very decentralized style of management. For the most part that leads to us being able to act (relatively) quickly and without too many stamps of approval to do something.
The bad part of that is that at times a well intentioned employee who […]
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