SalesForce.com and Cisco are just the tip of the iceberg. Social networking is coming to the business world in a big way. As I said here, traditional marketing is not where the power of new media will be fully realized. CRM is one obvious application that SalesForce.com is taking advantage of. But they are not the first one to enter that arena; Cerado has quietly been promoting their Haystack, inverted social CRMish product for a while now. A quick search for Office 2.0 or Enterprise 2.0 will reveal a whole industry ready to boil over.
I think that the best is yet to come in regards to enterprise Web 2.0 applications.
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