Googles Real Time Twitter Search Stream

On my phone I noticed a comment from David Armano about him heading over to Edelman. I flipped open my laptop and did a quick search when what do I see? Real time Twitter results scrolling by on Google.

Wow, that’s new. So I asked on Twitter if others were seeing this. I got a few replies mentioning that some started to see this feature Friday, others yesterday. Google may have pushed this out Friday or it may be rolling out little by little.

I of course tried to replicate this with other searches. The only way I got this feature was when I searched for people by there Twitter handle. I searched for my Twitter handle and didn’t get a stream but just a few results. I only received standard results when searching for my name. This just added new importance to your Twitter handle.

Then I tried a trending topic: Tiger Woods. That did it. It wasn’t the first result but ended up right above the images results. Also interesting to note is that it’s not just Twitter results but recent blog posts as well.

Right now the results seem to based chronologically, not by any weighting (although I may just not being seeing that). But based on what I saw in Google’s results there was no spam. This is obviously a huge a deal as it’s Google’s response to the perceived threat of Twitter and it shows that Google can do a better job at returning results (if it really is able to weed out the spam and still keep the good stuff).

As this is still an early version, I’m sure we’ll be saying major improvements over time.

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  • BryanPerson
    Tac: I think Google start rolling out real-time search results in regular searches on Wednesday or Thursday of last week; that's when I first spotted it. To date, searches have been inconsistent in terms of whether real-time results actually display and scroll. Not sure what the algorithm is there. Of course, "Tiger Woods" *always* shows real-time results. Must be hot :)

    I actually interviewed ZDNet's Jennifer Leggio about the new real-time results and what they might mean for brands (including personal brands). Here's the link:
    http://budurl.com/MediaphyterGoogleRT
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