Social Meida Complicates the Never Ending Battle of Privacy and Spam

Image by Getty Images via Daylife From the moment that Marketing was created the battle over customer privacy and spam began. It may not have been called privacy or spam when the first salesperson knocked on someone’s door during dinner but the same thinking was in play. Few companies have … Continue reading

How will the Future of Marketing be Organized?

So I’ve made the prediction that Marketing and PR (and potentially all comms) will be rolled up into one group. Making the prediction was easy. There are way to many inefficiencies in the way companies communicate. Now I ask myself the “put your money where your mouth is” question: What … Continue reading

Bloggers Love Self Reflection

I do so enjoy self-reflection. I’d promise this is my last reflective look of 2009 but I’m afraid I’d make a liar out of myself. Off to the right of this blog you’ll see the Top 10 posts according to the WordPress Popularity Contest widget as well as the Top … Continue reading

How to Manage an Overzealous Manager when Running Social Media

Overzealous Manager It amazes me that, to this day, I run into employees/agencies still trying to convince their managers/clients that they need to be doing social media. (Really? Still?) A more common problem that I run in to (and one I’m more than happy to help with) is that management … Continue reading

The Shift in Media and Marketing [Video + SlideShare]

Media and Marketing have forever shifted. They are dramatically changing the way companies and customers communicate. On December 15th I had the chance to present at LiveWorld‘s LiveBar NYC event and address this very topic. I had a great time and got to meet so many great people. Jill Anderson … Continue reading