New Comm Biz
Archive for September, 2010
Why I Think Advertising and Social Media Need Each Other
Good advertising is a driver for conversation, tells a story, and elicits strong reactions – whether it makes you laugh or it just gets your attention. With the rise of social media, there was a shift away from good advertising, and a focus turned towards user generated content (UGC), and placing the creation of brand [...]
The Future of Employee Retention
Does Employee Retention Matter Anymore? Do you know what’s worse than losing your best employees? Keeping your worst. Even amidst the current recession with unemployment numbers among the highest they’ve been in my life time top talent is hard to come by, especially if you have the newer skill sets and experience needed by socially [...]
Dam Your Social Media Strategy
Have you ever wondered how they build a big dam like the Hoover Dam? The Colorado river isn’t some little stream that just stopped and waited for them to pour the concrete. When you build a damn you actually have to build two dams. In the case of the Hoover Dam they had to blast [...]
The 5 Levels of Social Media Maturity. Where Is Your Company?
Social media continues to grow up and mature but we’ve got a long way to go. I’ve been talking to several clients and prospective clients and I’m seeing some very encouraging signs. One way to gauge the sophistication of your social media efforts is to use the Capability Maturity Model. Most companies somewhere between a [...]
You Don’t Have To Be Crazy To Work In Social Media But It Helps
One of the reasons I’ve been so attracted to social media is that’s it’s been a magnet for entrepreneurs and early adopters. Over the last 5+ years that I’ve been doing this, nearly every person I’ve met working in this space is an entrepreneur. And usually totally insane. You’d have to be really. It reminds [...]
Cyborgs: Not Just Science Fiction [10 Links]
In case you weren’t aware this month is Cyborg Month. So to break from my normal programming I thought I would bring you a special episode of 10 Links dedicated to Cyborgs. To me this is a fascinating topic not just because it’s geeky fun but because it’s a reality now and has a larger [...]
Being a Geek and Doing More Faster [Books]
For some reason great books come in pairs. This morning I think I just found the next great pair. Being Geek: The Trailer Michael Loop aka Rands in Repose and author of Managing Humans: Biting and Humorous Tales of a Software Engineering Manager is out with a new book: Being Geek: The Software Developer’s Career Handbook. [...]
Data Visualization Is The Answer To Information Overload
I learned something on the way to work this morning: My commute is exactly as long as a TED talk. You can subscribe to the podcast version which is a great way to learn something new and get your morning inspiration. It works great unless you are listening to a talk about data visualization. Then [...]
Naming Your Children And Managing Their Online Identity In Age Of The Internet
I grew up with two names. My real name and the name everyone has called me my entire life. No Tac Anderson isn’t my given name, but it’s the name everyone but the Government and the banks call me. My real name is Andrew Golden Anderson II. I was named after my dad and instead [...]
How To Get People To Listen To You When You’re An Early Adopter
Alternatively titled: How to Build an Idea Business Plan. Like I said yesterday, when referring to Early Adopters, I’m also talking about the people that get the following labels (not an extensive list): Early Adopters, Futurists, Trend Watchers, Disruptors, Change Agents, That Crazy Guy. Yesterday’s post, How To Listen To Early Adopters Without Getting Distracted, hit a nerve [...]
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