// archives

Archive for April, 2010

Everything I Know About Social Media I Learned From Skateboarding

Many of you may know that 7 years ago I owned a skateboard shop in Las Vegas. Lots of stories for another time. First off skateboarding is not a sport. It’s a way of life. Skateboarders are a tight community with their own rules and norms. If you get that you’re in. If you don’t [...]

Introverts Make Better Networkers

Last night as part of the Biznik Innovators Series, I had the joy of watching Warren Etheredge interview John Hagel and John Seely Brown, co-authors of the amazing new book The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. I’ll be doing a full write up of the book [...]

A Social Media Strategy Should Be Simple And Fluid

Developing strategy doesn’t have to be a complicated exercise. It can be simple and fluid. In fact I would argue the more simple and fluid the better. Over the weekend Lee Oden asked several us why strategy before tactics was so important. He received 44 different answers from some really smart and talented people. As [...]

So what do we call Facebook Fans now? Likers?

I’ve been working on a post about Facebook’s F8 announcements but have been reading through the coverage. Overall I’m very excited (and slightly nervous) but I’ve run into a problem: What do we call the people who “Liked” a Facebook Page? Likers? Before you jump all over me that we call them people I get [...]

Can Aggregators Survive As Social Networks?

I always find it interesting which posts I write get people worked up. It’s rarely the ones I think it will be. My last post about Google Buzz got me some negative feedback. That’s fine BTW I appreciate all feedback as long as its constructive. I didn’t realize it until today but ReadWriteWeb and Mashable [...]

Where Are Your Social Media Roadblocks?

I’m tired. I haven’t been at my computer all day so I’m writing this on my phone. That means this post is a little raw. But I really want to pick your collective brains about something. I’ve been doing this social media stuff for a while now. It’s interesting to see how the space is [...]

Google Buzz: All Content No Conversations?

Following yesterday’s AT&T Buzz.com story I thought I would follow it up with a Google Buzz story. Maybe tomorrow I’ll do a story about Yahoo! Buzz. Ilya Grigorik of PostRank, one of my favorite analytics startups, has a very interesting post about explaining what all the content in Google Buzz actually is. 90% of the [...]

AT&T Uses Yellow Pages Data To Take On Yelp With Buzz.com

In a recent press release AT&T announced the launch of Buzz.com. This is obviously a direct attack against Yelp and other location based recommendations. It’s interesting they are using the domain Buzz, the most overused word lately, now we just need Apple to launch iBuzz. But it’s especially interesting that they are using the Yellow [...]

Social Media Experience Is A Must Have For Marketing Jobs

In a recent client meeting the comment was made that they weren’t hiring anyone new unless they also had social media experience. Not that they were hiring only people to do social media but that they ALSO had to have social experience. So in addition to whatever marketing job they were being hired for they [...]

The simple (but not easy) secret to successful Corporate Online Communications

A lot of us spend a lot of time writing strategy documents detailing the best practices for engaging with customers via social networks. A lot of us write the same things over and over.  We do a good job of showing off our digital chops, and encouraging people to be ‘authentic, valuable, transparent’ (three now-meaningless [...]