// what do you think?


So what do we call Facebook Fans now? Likers?

Facebook StormtrooperI’ve been working on a post about Facebook’s F8 announcements but have been reading through the coverage. Overall I’m very excited (and slightly nervous) but I’ve run into a problem:

What do we call the people who “Liked” a Facebook Page? Likers?

Before you jump all over me that we call them people I get that but I’m not going to write my social media strategies or reports with “Number of new people who liked your page:”

I guess I’m probably just going to stick with Fans. Facebook’s own reports still refer to said people (a.k.a Likers) as Fans so I guess I will too.

Although when I’m in a juvenile mood I may say Likers sometimes :P

While I’m on the topic; in MBA school I never saw Twitter followers, Facebook Fans, RT’s, @replies, Likes or comments in any KPI reports we worked on. #justsayin

Photo credit via Balakov

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

  • http://www.ubervu.com/conversations/www.newcommbiz.com/so-what-do-we-call-facebook-fans-now-likers/ uberVU - social comments

    Social comments and analytics for this post…

    This post was mentioned on Twitter by tacanderson: So what do we call Facebook Fans now? Likers? http://bit.ly/biHFey (new post)…

  • http://twitter.com/technobozo Donna Winter

    Too late. “Likers” is now part of my SMM vocab and strategy. Hysterical, Tac!

  • http://www.beccascyberhome.com/ beccataylor

    I have to say, I had a “WTH!?” moment when I first hit a page and saw the new Like terminology. It's gonna take me a while to get used to being a Liker. :)

  • http://twitter.com/idealsite Idealsite


  • http://twitter.com/CoCreatr Bernd Nurnberger

    So this gives us ignorers, skippers, glancers, lookers,watchers, likers (one click), repeat likers (there are?), commenters, subscribers, prospects, customers (they hope), fans, evangelists, and former customers (oops). Which make sense to count if you can afford it. In this scale, where do KPI emerge?

  • http://www.jeremymeyers.com/ Jeremy Meyers

    I think the last sentence here is key. Are we using the right KPIs here? I hear so often people stating their goals as “driving awareness” or “building followers”, but IMHO that is an incomplete metric, and not a particularly useful. Ultimately, the goal should be an actual change in behavior or users taking a specific action. A lot can be said about how we choose to measure the shiny object space.

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