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Where Are Your Social Media Roadblocks?

I’m tired. I haven’t been at my computer all day so I’m writing this on my phone. That means this post is a little raw. But I really want to pick your collective brains about something.

I’ve been doing this social media stuff for a while now. It’s interesting to see how the space is changing and how companies are adopting it. On some level it’s never been easier on another it can *seem* even harder. These observations are based on what I’ve seen with large and enterprise companies, not local, small businesses but I think there’s more similarities than not.

Four/five years ago it was pretty easy to figure out why companies weren’t engaging in social media: they didn’t think it was important or thought it was just a fad (or still didn’t even know about it).

Two/three years ago (most) people knew about social media (actually Web 2.0) but just didn’t think it mattered to them or their audience.

Today, everyone knows about social media, they know it’s not going away and they know it’s relevant to their business. If they don’t then I don’t know how much help there is for them.

From what I’ve seen companies that aren’t engaged don’t know where to start, they don’t feel they have the resources to do anything and are probably scared.

My advice:

  • Start wherever your customer is and is easiest.
  • Give up the stuff that doesn’t work anymore.
  • It’s okay to be scared. It’s not okay to not do something.

What are you seeing at the companies you deal with?

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

  • http://www.jeremymeyers.com/ Jeremy Meyers

    Actually, it's perfectly okay to not do something.

    Tons of companies do just fine without engaging with customers online. Plenty will continue to do so. Plenty will have their reputations tarnished, and plenty more will not be affected at all.

    At this point, not engaging digitally has a range of consequences ranging from 'not much at all' to 'catastrophic' and mostly falling into the “well, you're probably not being as good of a corporate citizen as you could be”

  • http://thesocialjoint.com/ Lucretia M Pruitt

    I keep seeing people who know that their companies *need* to engage in Social Media - but are restricted by arcane internal business processes that set any action so far out that it's going to be irrelevant by the time it's approved.

    Unfortunately, the biggest hurdle is often that the layers of checks & balances that have evolved to protect large companies in the past are now the very thing that threaten their survival.

    Companies that are more agile in their response times are already engaged - those that are not engaged are often still “getting things ready to start.” By the time they suit up? They may just be out of the game.

  • http://www.facebook.com/mfeldkamp1 Michael Feldkamp

    Thanks Tac - love the line - “it's okay to be scared…not to not do anything.” To quote my man Robert Zimmerman, “He not busy being born is busy dying.”

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