// what do you think?


AT&T Uses Yellow Pages Data To Take On Yelp With Buzz.com

In a recent press release AT&T announced the launch of Buzz.com. This is obviously a direct attack against Yelp and other location based recommendations.

It’s interesting they are using the domain Buzz, the most overused word lately, now we just need Apple to launch iBuzz.

But it’s especially interesting that they are using the Yellow Pages data but that they are launching a whole new brand. I would be really interested to know if  the Yellow Pages has an open API and if any startup could use it. That would be especially interesting.

It doesn’t seem like the service is location aware, which is a huge mistake in my opinion and I’m a little surprised that they didn’t launch an iPhone app considering their deep relationship with Apple.

What do you think? Hit or miss for AT&T?

From the press release:

“We recognize that people are already having conversations online about the best places to go and businesses to call.Buzz.com makes it even easier to discover the businesses your friends recommend,” said buzz.com General ManagerCharles Hornberger. “Although the site is still in beta, we’re very excited to open it up to anyone who wants to see how we’re approaching ‘social search’ for the local marketplace.”

Sharing and finding local favorites on buzz.com is easy:

  • Favorite: “Heart” your faves – whether it’s a restaurant, plumber or golf course – to build a personal list of favorites. Add a 160 character comment and tags so that friends know exactly why you love it. Think of it as social bookmarking for your local world.
  • Search: On buzz.com, search is personal. When you search for local businesses, services or places, you immediately see how many of your friends, friends of friends, and the entire buzz.com network have faved each spot. It’s a source of trusted recommendations that may become your new personal favorites.
  • Ask and Answer: Start a conversation with friends on buzz.com or the social network that you already socialize with them on – by asking a question. Whether they answer on buzz.com or on your Facebook Wall, you can read, reply with a question or comment, and revisit the recommendations later. Reciprocate by answering friends’ questions, too.

“We’ve developed buzz.com with a strong foundation influenced by AT&T Interactive’s leadership and success in local search,” said David Krantz, president and CEO of AT&T Interactive. “By offering buzz.com alongside our other local search properties like YP.COM, we create opportunity to reach a broader – and growing user segment that relies on their community to make decisions. For favorited businesses, it means immediate recognition of a loyal customer and positive exposure among a network of friends.”

Buzz.com is accessible at m.buzz.com on select smart phones so users can access friends’ favorites while on the go. Users can expect additional mobile options as the buzz.com team taps AT&T mobile app development capabilities through the recent Plusmo acquisition.

At its core, buzz.com leverages the same foundational assets that YP.COM uses to connect millions of users and businesses. Over 21 million business listings, AT&T mobile assets, local business advertiser insight and 5,000+ local market sales counselors contribute to AT&T Interactive’s footprint in the local search industry - and commitment to evolving the experience for consumers and advertisers.

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

  • http://www.ubervu.com/conversations/www.newcommbiz.com/att-uses-yellow-pages-data-to-take-on-yelp-with-buzz-com/ uberVU - social comments

    Social comments and analytics for this post…

    This post was mentioned on Twitter by agardina: Buzz again? (hey, it’s “buzz” worthy!) RT @tacanderson: Interesting move by AT&T taking on Yelp w/ Buzz.com http://j.mp/alKmC9...

  • http://www.bookmarkingdemon.co.uk/social-bookmarking-in-your-social-media-strategy/ Social Bookmarking in Your Social Media Strategy

    [...] AT&T Uses Yellow Pages Data To Take On Yelp With Buzz.com [...]

  • http://essayboard.com/2010/04/20/atts-buzz-buzzes/ AT&T’s Buzz Buzzes

    [...] you on AT&T’s Buzz!  Other related AT&T’s Buzz articles found on the web:  AT&T Uses Yellow Pages Data To Take On Yelp With Buzz.com, AT&T’s Yelp-Like Social Local Listings Platform Buzz.com Launches To The Public. Share and [...]

  • http://gumption.typepad.com Joe McCarthy

    I think a bigger drawback than its lack of location awareness is the preference of simple recommendations over more in-depth reviews. I don't really want to know what products and services my friends like (or “heart”) as much as I want to know why my friends - or other intelligent and articulate people - like or dislike a product or service. That said, in a snack culture increasingly attending primarily to short snippets of infotainment, I may well be in the minority.

  • eddiepetosa

    And Yellow Pages is all right with this? I guess since they started Yellow Pages Online, anyone can use the data found there. Asking for an account isn't enough protection. I wonder how many people will ask to have their numbers unlisted…

  • http://www.newcommbiz.com tacanderson

    I assume this was a partnership. But I haven't seen it go anywhere yet.

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