I have been truly lucky to have had the opportunity to work for such an amazing company at such an amazing time. If you would have told me 5 years ago when I started doing social media that I’d be working at HP, I would have said you were crazy. A) Me at a large company like HP B) Companies like HP don’t have full time social media people. Fast forward a few years and I became one of the luckiest people in this space.
I’ve been able to do pioneering work and learn from actual hands on experience with the largest IT company in the World. I’ve seen HP make huge leaps in this space and let me tell you, you haven’t seen anything yet. There are now dozens of people dedicated to social media as well as hundreds of people who have some social media responsibilities in their job. In some ways this was a really hard decision to make because so much cool stuff is happening behind the scenes right now. And best of all, I’ve met and worked with some of the best people in my entire life.
But after just shy of 2 years I will be leaving HP and joining Waggener Edstrom’s Studio D group. Waggener Edstrom is an amazing PR company and the Studio D team is doing some amazing stuff with digital content and social media (check out Twendz). I’ll be joining the team as the Digital Consulting Director in their Seattle office as of May 4th. Yes this means I’ll be leaving my beloved Boise to move to the Emerald City (for more on that you can read the post on TechBoise).
Consequentially, because Highway 12 Ventures doesn’t do any deals in Seattle I will also be stepping down as EIR. Look for a few posts over there before I leave.
I’m extremely excited for the opportunity to take everything I’ve learned over the last 5 years, to expand on that and to continue to grow. I have believe that this recession is the perfect opportunity for agencies and companies to “double down” on social media. Social media is increasingly become a major tool set for all company communication and it’s only going to grow in importance as we continue through this recession and especially as we come out the other side.
Waggener Edstrom obviously shares this belief with me. They are building an amazing team and I am humbled that they have chosen me to be a part of that.
To you my friends and readers I thank you for continued support and feedback. I promise that this move won’t effect my posting here, except to make the content I share here even better.
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Congrats Tac. Studio D has indeed been doing some very cool things and with you on board, I’m expecting even more.
Posted by Alan Wolk | 20. Apr, 2009, 8:14 amGreat news Tac. Good luck with the new adventure. I am one of many who has had the pleasure to learn a tremendous amount from you. H.P., Hwy 12 and Boise will certainly miss you. But thanks to the tools that you are such an evangelist for, you’ll be able to continue to educate us from afar.
Wish you nothing but the best. Take care and safe travels.
-Jarred
Posted by Jarred Blankenship | 20. Apr, 2009, 8:22 amTac, Congratulations!!! All the best at Wag Ed. No doubt, Hp will miss you.
Posted by Gerry Corbett | 20. Apr, 2009, 8:28 amFantastic news, Tac! Seattle will not disappoint–the food alone is worth the drizzly gleek they call rain.
Posted by Memo | 20. Apr, 2009, 8:31 amYou will definitely be missed, although I am excited to come visit you in Seattle.
Posted by Rich Taylor | 20. Apr, 2009, 8:32 amWow.
Ok, then…I think I am going to cry! In happiness & sadness at the same time.
You are a good friend, an incredible mind & Boise will not be able to fill “the hole” (one of two now) that will be formed.
We love you dearly.
Good luck to you, Jen & the kids.
-jen
Posted by Jen Harris | 20. Apr, 2009, 8:38 amCongrats Tac! Boise and Idaho will miss you – but I’m looking forward to seeing what your mind can conjure up with the Studio D team. Well deserved opportunity – oh you Kid Rock of all things SM
Look forward to your 4th return to Les Bois at some point in the future
Posted by Jess Flynn | 20. Apr, 2009, 8:40 amThank you everyone. You guys are all great.
Posted by Tac | 20. Apr, 2009, 8:41 amWonderful news to start the week! I’m pretty sure I’ll be in Seattle sometime this summer. Stay in touch!
Posted by David | 20. Apr, 2009, 8:45 amGood to know I have another option for a couch to crash on when I’m Seattle. Or not. Either way, that’s great. Knock ‘em dead.
Posted by Jeff Reynolds | 20. Apr, 2009, 8:51 amGood luck Tac, sounds like a great opportunity! – Will
Posted by William Hertling | 20. Apr, 2009, 8:57 amCongratulations Tac! You will be missed, but Studio D will definitely benefit by having you.
Posted by Brian Harrison | 20. Apr, 2009, 8:57 amStay Golden Tac. I’ll miss seeing you push the envelope here in Boise, but I’m sure you’ll still be able to shock some people in Seattle with your ideas as well! Best of luck Mr. Anderson.
Posted by John Hardesty | 20. Apr, 2009, 9:00 amCongrats, Tac. Sorry we will be losing you. I’m sure we will see great things from you in the near future. Best wishes on your new career in Seattle. Ben
Posted by Ben Quintana | 20. Apr, 2009, 9:49 amTac,
Best of Luck!! Thank you for all you have done for our community and economic energy. Do you have a successor?
Posted by Tina | 20. Apr, 2009, 10:19 amGood luck to you, bud. It will be a great challenge and one that will lead to even bigger and better things. Take care of that beautiful family of yours and stay in touch.
Posted by Brian Critchfield | 20. Apr, 2009, 10:24 amGood luck Tac with your new adventure
Posted by Cesare | 20. Apr, 2009, 10:27 amHey Tac,
Congrats! Sound like the perfect move. Good luck and stay in touch.
Posted by Glenn Alves | 20. Apr, 2009, 10:27 amCongratulations Tac. I’m sure it was not an easy decision to make. Wishing you all the best on your next endeavor man!
Posted by Adam Gershenbaum | 20. Apr, 2009, 10:38 amAll the best Tac! One less great twitter voice at HP…
Bonne chance et bon courage pour ton nouveau travail a Seattle
Posted by Mathieu | 20. Apr, 2009, 10:39 amMany many many congrats Tac. I wish you all the best as you join WE!
Posted by Amybeth | 20. Apr, 2009, 11:05 amTac,
We’re thrilled to have you join the WE Studio D team and help us push the future of communications envelope EVEN FURTHER. Welcome!!
Posted by Jen Houston | 20. Apr, 2009, 12:08 pmTac.
Congrats. While I rejoice with those that rejoice, I have to admit that it saddens me too. You will be missed on so many levels around here. You are one of those “Community Organizers” that will be hard to replace. Hopefully, Seattle is sending us something good in trade.
Posted by Stephen Nipper | 20. Apr, 2009, 1:42 pmCongrats Tac! You’ll be missed in Boise, that’s for sure. It’s been a privilege to get to know you (mostly through Twitter!), and I’ve enjoyed following all your work in Boise. Thank you for having such a great impact and helping the city thrive. I’m hoping we cross paths again in the future.
Posted by Jeff Brunelle | 20. Apr, 2009, 1:54 pmWOW… Sounds like a fun adventure! We lived in Seattle for 8 years before moving to Boise… Let me know if you need some pointers. Take care!
Posted by Kellie Phillips | 20. Apr, 2009, 2:52 pmTac,
Honored to know you. A passionate visionary in your space. Sounds like a perfect fit for you! Whens the going away party? Watercooler perhaps??
Posted by Kevin Donaldson | 20. Apr, 2009, 4:09 pmTac -
As others have said, you are going to be missed. You have expanded my vision (and many others from the looks of the blog response). Thank you!
Posted by Brice Sloan | 20. Apr, 2009, 9:21 pmA great career move for you and a smart move for WE. But what a loss for Boise! It won’t be the same without your leadership. Good luck!
Posted by Robert Deen | 21. Apr, 2009, 6:32 amCongratulations but arrgh! what a loss for us in Boise!
Posted by sharon fisher | 21. Apr, 2009, 7:44 amWe don’t really know each other but have had a couple pretty good back-n-forths on various new media topics. Really enjoyed those so warm regards and and best wishes for your future in Seattle.
Posted by Richard Paul | 21. Apr, 2009, 9:34 amCongratulations & welcome, Tac! Looking forward to intersecting with you on design of social media training for WE staff!
Posted by Mary Sutton | 21. Apr, 2009, 10:40 pmGreat news for WE: Tac Anderson to join Studio D as Digital Consulting Director http://tinyurl.com/davgbz
Posted by @kkalscheur | 22. Apr, 2009, 1:10 amSounds like WE is pulling together quite a dream team for Studio D! Mazel Tov for your next big adventure!
Posted by Jeremy Meyers | 22. Apr, 2009, 5:48 amCongratulations, Tac — what a leap! I know WE is lucky to grab you and that you’ll be very much missed by the community you helped create here in Boise.
All my best to you and your family.
Posted by Peggy Jordan | 22. Apr, 2009, 7:50 amI don’t need 140 characters. Just the word “AWESOME!”
Welcome to the team! Looking forward to meeting/talking with you!
Posted by Melvin Yuan | 22. Apr, 2009, 12:25 pmcongrats tac, they’re *very* lucking to have you; seattle’s a great place too, good luck with the transition.
Posted by Mike Manuel | 22. Apr, 2009, 3:37 pmLots of luck to you! Sounds like a great move.
Posted by Steve Rubel | 26. Apr, 2009, 4:05 amTac
Congrats, Good Luck and stay in touch!
Dani
Posted by Dani Weinstein | 27. Apr, 2009, 11:10 amTac,
I am so sad you are leaving HP. We will miss you. Good luck at Wag Ed.
Posted by Siobhan Flanigan | 27. Apr, 2009, 11:27 amCongrats, Tac! Good move for you and I can see that HP has learned a lot from you. Does this mean we can now be friends publicly?
Posted by Bruce Eric Anderson | 28. Apr, 2009, 10:26 amTime for one last Starbucks before you go? I’m so sad, but happy for you!
Posted by Tiffany Quilici | 28. Apr, 2009, 2:11 pmCongrats my friend. Now, don’t start pitching me for business!!! : P
Posted by Michael Brito | 28. Apr, 2009, 3:57 pmCongrats Tac. Studio D has indeed been doing some very cool things and with you on board, I'm expecting even more.
Posted by Alan Wolk | 07. May, 2009, 7:57 amCongratulations! I am sure that you'll love it in Seattle.
Posted by erich13 | 07. May, 2009, 5:48 pm