The Social Media Strategists Workout

I’m pretty active on social media. (That was my annual submission to the understatement of the year award.) I’m an over sharer on pretty much any social network I join, but I have leveled off over the last year. I’ve settled into a comfortable rhythm and am happy with my routine. When talking to coworkers or clients one the most common questions I get is around how I manage my level of activity and work and a family and all the other stuff. There are two answers to this question and I’m only going to answer one of them today.

  • The first answer (the one I’ll answer) is developing a routine. We all have routines for the way we work and developing new ones is tough but the way we work today will not be the way we work in 5 years and if you can’t adjust now, you’re screwed.
  • The second answer is to use the right tools and that’s a topic for multiple posts and I’ll address that in the weeks to come.

But for today I want to leave you with what I’m calling The Social Media Strategist Workout. I was going to create graphs and charts and a worksheet that you could fill out but the truth is everyone needs to find a routine that works with their schedule and my routine won’t work for you (because most people I know don’t keep the hours that I do). But hopefully this will help serve as a jumping off point for your own routine. Of which I’d love to read. Please feel free to leave your routine in the comments or post it on your own blog and I’ll link to it from here. This is not a hard and fast schedule but it’s pretty consistent. As a bonus I even put in my real workout schedule because I learned the hard way this year that we’re not getting younger and we need to take care of our bodies.

The Social Media Strategist Workout

5:00am – 5:30am Wake up, roll over and grab my phone. Lay in bed reading my RSS feeds using the MobileRSS app or the NewsRob app, depending on which phone I grabbed. I also share out a good amount of posts on Twitter. Glancing at emails to make sure there’s no fires.
Frequency: 5 days a week

5:30am – 6:00am Roll out of bed and open either the 100 pushups and 100 squats apps or the 200 situps and 20 chinups app. (At this point this is more aspirational since it’s a New Years resolution.)
Frequency: 3 days alternating. 6 days a week total.

6:00am – 6:30am Shower, dress, etc.
Frequency: 7 days a week

6:40am – 7:00am Commute, listen to new music, @KEXP or audio book. (Don’t check RSS, Twitter or email while driving!)
Frequency: 5 days a week.

7:00am – 8:00am Arrive at work and Blog
Frequency: 5 days a week although I may only publish 3 posts (sometimes less) a week.

8:00am – 9:00am Read through new blogs, Twitter and Quora, checking email more frequently.

9:00am – 5:00pm Because I live on the West coast most peole don’t get in the office until 9:00 so this is when work really begins. From 9-5 I’m in meetings, replying to emails, working on Power Point decks and white boarding ideas but Feedly and Tweetdeck are open all day in the background.

5:00pm – 7:00pm Often times working late because I work at an agency and I hate taking work home with me. If I’m not working late I try and hit the gym on the way home. On Thursday’s I play indoor soccer.

7:00pm – 9:00pm Hanging out with the family, eat dinner and getting the kids in bed.

9:00pm – 10:00pm Back in bed and usually watching Hulu or Netflix with Jen. We have a rule that we’re only allowed to watch one show a night.

10:00pm – 11:00pm This is the time that I write in a journal (I keep secrets from my computer) and read or do other stuff that’s none of your business.

11:00pm – 5:00am Sleep.

This is what works for me. What works for you?

Photo credit By Balakov

About Tac Anderson

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.
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