I know this is a ‘no duh’ for most people but I had an epiphany about the way I think about content “consumption”.

We don’t consume content. In fact every interaction with every piece of online content only serves to create more content.

Every click, every rating, share, new link, comment, new blog post, etc, just creates more content. More 0’s & 1’s on a database more records.

This is why data is expanding exponentially. And as the data expands exponentially that creates more interactions resulting in more content resulting in more……you get the idea.

There’s actually a scientific term for this and it’s called a Wicked problem. Search is a Wicked problem. Social media is a Wicked(er) problem.

I imagine that social media measurement and search provide a level of complexity that made search in the late 90’s look like child’s play.

Photo cred to me

This blog was originally posted at New Comm Biz

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