The manufactured self and core self are not mutually exclusive; one actually cannot live without the other, but one is visceral and innate and the other highly monitored and selective. It’s sort of like Dr Jekyll and Mr. Hyde. One is in control; the outwardly respected and accepted doctor while the other is all raw emotions (negative ones mind you but still). That’s the same with us and how we share online or how we don’t share.
Lexie Kier and I were chatting over coffee this past weekend when the topic of google and privacy came up. Foursquare’s Radar feature came into the mix and we wondered if people would ever be ok with full disclosure. We both instantly said no.
We are not comfortable with that idea yet; we still need to monitor our manufactured, outward selves and protect our core. So then what about all those social apps? Millions use them so we must be ok with it. Well, not exactly. There’s a spectrum. So lexie and I mapped it out. What apps cater to the manufactured self and which to the core?
This is where we ended up.
I think this would be really cool research to see how each uses different social apps. Some who have Twitter set to private are probably way to the left while others on Twitter are completely to the right. I like where this is headed though.
I wish government and proponents of bills like SOPA, PIPA & ACTA realized those of us opposed to them aren’t pro-pirating or pro-counterfeiting, we’re just opposed to any governing body having the ability to wield the power to shut any company, organization or individual down without due process and without transparency. Is that really so hard to understand?
This is a great video and a must watch. We can learn how to multitask and social media tools can increases our ability to learn - despite what everyone says.
We live in a bubble. A shiny bouncy little digitally happy/snarky bubble. Does it really matter which operating system, mobile phone, app market, browser or cloud service has the largest market share? Not really. What the various companies do with that market share is only slightly more relevant. What’s REALLY important … Continue reading →
This is the Rockstar Blogs Africa edition. As I was prepping for my trip last month I decided to do a little research on what were the hot tech blogs in the region. Afrigator is Africa’s oldest and I believe largest blog aggregation site. There are many others now but … Continue reading →
On my recent trip to South Africa I noticed a lot of BP gas stations, something I don’t see in my part of the States. But the really troubling part came when, Amid the shared excitement for the coming World Cup I noticed that BP was also a World Cup … Continue reading →
I’m posting full trip reports over on my Posterous site but I plan on excerpting the marketing relevant portions here and adding some additional thoughts for more discussion and to reward those of you reading both my blogs. From my first day’s report: Greetings from South Africa: Howzit? Racial Marketing … Continue reading →
Ever since my days at HP, three years ago, when I was in a global marketing position I’ve been fascinated by the adoption of social media around the globe and how social media usage is determined by Internet and mobile penetration. In much of the Western World Internet, and increasingly … Continue reading →
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