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The Opiate of the masses: Apple

Image representing Apple as depicted in CrunchBase
Image via CrunchBase

I’ve decided that Marx had it wrong.

Religion is not the opiate of the masses, Apple is.

iPhone Still Leads the Superphone Derby

Three days after launching the iPhone 3G S, the company sold more than a million units, Cupertino said today, on par with the number of iPhone 3Gs sold within the first three days of that device being launched. In comparison, it took some 74 days to sell a million of the original iPhones. Overall, Apple is expected to sell about 5 million phones in this quarter.

They still draw love and adoration despite a KGB like control on their communications.
Apple’s Management Obsessed With Secrecy – NYTimes.com

Give people a well designed product that works and apparently nothing else matters.

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

Discussion

View Comments to “The Opiate of the masses: Apple”

  1. thanks for the link to the article about apple's obsession with secrecy, an interesting read.

    Posted by Chris | 23. Jun, 2009, 4:19 pm

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  1. [...] The Opiate of the masses (newcommbiz.com) [...]

  2. [...] wondered out loud how it is that Apple could get away with the approach they take to Social Media (aka hatred and [...]

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  5. [...] Maybe Apple really is the opiate of the masses. [...]

    I Just Don’t Get Apple - 25. Jun, 2010

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