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Vilifying Multitasking and Fear Mongering is Counterproductive

As I write this post I’m listening to my headphones, my foot tapping along to the music. This morning while I was driving in to work I was listening to the audio of James Gleick’s The Information: A History, a Theory, a Flood. Wasn’t my brain doing more than one thing at a time? That doesn’t [...]

Global Trends in Youth Media Consumption and Increased Multitasking

Global Internet media and social media consumption among adults has evolved differently based on regions. The US tends to lead the way, followed with varying levels  of adoption across EMEA (Europe Middle East & Africa), APaC (Asia Pacific & China) and LatAm (Latin America). But youth globally seem to be adopting social media and media [...]

The New Microtrend: Microwork

Earlier this year Chris Anderson of Long Tail fame wrote a post that’s been sitting in the back of my head for a while. The concept is about what he calls “spare cycles”. “Spare cycles”-the human potential that isn’t tapped by our jobs, which for most of us is a lot of it. People wonder [...]

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