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The New Social CMO

Four years ago, way back in 2007 I wrote about a Clayton Christensen article “Finding the Right Job for Your Product.” Clayton Christensen is of course famous for his groundbreaking book The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business. Way back then in 2007 the average CMO lasted 23.5 months, [...]

My First Public Appearance

Image by Tac Anderson via Flickr On Tuesday the 13th I will be presenting at the Boise Chambers Lunch-n-Learn series. The topic will be “The Death of Spam” (Justin came up with the title) use the power of the social web to accelerate the growth of your company (I came up with the sub heading). [...]

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