New Comm Biz
The Lords of Strategy
The Fear of the Unknown Competitor
This post is part of a virtual book club series dedicated to The Lords of Strategy. Yesterday I wrote about competition and how companies used to not benchmark themselves against their competition. Today this is common practice. I’ve never met a business that doesn’t do this to some degree. Competition is hard but competition makes [...]
Competition and the Birth (and Death) of Branding
This post is part of a virtual book club series dedicated to The Lords of Strategy I warned you that The Lords of Strategy inspired several posts and will likely inspire several more. This post is about competition and the birth of Branding. Competing on Cost Chapter 3 is dedicated to the discovery/creation of The [...]
I’m Loving The Lords Of Strategy [Book]
I’m reading this amazing book called The Lords of Strategy: The Secret Intellectual History of the New Corporate World by Walter Liechel III. It’s about the founding fathers of the business strategy world and how the big business consulting companies like the Boston Consulting Group (BGC), Bain and Company, McKinsey and others got started. Liechel [...]
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