News last night that #Osama Bin Laden #obl was killed broke on Twitter. There’s a lot of emotions out there for very good reason.
It’s been interesting watching everyone’s reactions.
Everyone remembers where they were on 9/11. It was one of those generational defining moments. On 9/11/2009 I wrote about my thoughts contrasting 9/11 to Y2K:
More shocking was how patient and compassionate everyone was. No one cared how long they waited in line. No one was screaming at checkers because their canned pasta didn’t ring up on sale. No one was stockpiling food and water. None of that mattered in the light of what was happening. What was really important in life became painfully clear.
Today I had an article cued up with the headline: “Content Marketing Lessons From G.I. Joe” Needless to say I didn’t run the article today. I’ll run it later in the week or next week depending on how things go. I may even change the title. Who knows.
Late last night I also got an email from a client, who’s the head of communications, advising his teams to rethink what news they release today.
I saw someone on Twitter pointing out that people with auto-scheduled tweets looked really clueless at best or insensitive at worse.
So on a day like today, what do you write about?
I don’t think there’s a perfect answer but I think you have to be careful.
My advice: Be respectful. Be grateful. Don’t be self-centered.
What’s your advice?
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