// what do you think?


Hand Crafted Marketing

What is quality? I have this debate all the time with my creatives. I don’t believe that quality means more expensive (necessarily). But you watch a video like this and you can’t help but appreciate the craft and the time that people put into building or making something by hand.

UP THERE from Jon on Vimeo.

I do believe their is a connection between quality and time. But both are highly relative.

I think this is part of the reason why some people in social media revolt a little against automated tools and algorithms. Currating your tweets by hand means something. I am in no way saying that filtering posts and tweeting the good ones is an art form like what these guys are doing but when someone takes time (the most valuable asset we have) you can’t help but have a certain appreciation for it.

Even if there are better ways to do something.

I think there’s a place in the world for “vinyl” marketing and “hand painted marketing.” I also think there’s a place for “vinyl” social media and “hand painted social media.”  I just hope companies don’t underestimate the value of time and their customers appreciation for it.


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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

  • Todd Davis

    1 of my favorite aspects of visiting cities, both big and small,  is seeing the remnants or even touched up old painted ads on the side of buildings. I see them as having a story to tell, something to last as opposed to the vinyl, which is there for a short time and meant to be taken down soon. I agree that both “vinyl” and “hand-painted” have their place, the face is that “hand-painted” brings more value with it when used in the right place, at the right time and with an audience that can / will appreciate it. 

  • http://www.newcommbiz.com/ tacanderson

    That’s a great point. Whenever I drive through a town and see the remnants of an old painted ad, I feel somehow nostalgic. When I see an old billboard or vinyl ad still up past it’s time, I think about what a waste that was and how the company that sells the space must be hurting because they can’t sell all their space. 

  • marketing assist

    love your thoughts on hand crafted social media. The purist in me agrees, the commercial side of me wonders if you can prove it?

  • http://www.marketingassist.co.uk Marketing

    have you any proof it delivers a better ROI, deeper connection to consumers?

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