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Video is Now a Must Have for Marketing and PR

Finally got a Flip
Image by Tac Anderson via Flickr

So after much ranting on my part it turns out that the new Flip will be getting WiFi.

Why do I care so much? I love my Flip. It goes almost everywhere with me and use it all the time. The Flip (and small portable inexpensive HD camcorders in general) are bringing about a boom in online video.

It’s so much cheaper to produce short Web content than the old approach of publishing highly produced video. Video quality is important but it is not a substitute for interesting content.

And with WiFi becoming more and more prevalent the ability to shoot and publish immediately can literally be in anyone’s hands.

WaggenerEdstrom Flip camera" src="http://farm3.static.flickr.com/2511/3959451423_7a0829a3f4_m.jpg" alt="The @WaggenerEdstrom Flip camera" width="180" height="240" />
Image by Tac Anderson via Flickr

As we move our PR and marketing clients into the Real Time Web the ability to shoot and post basic photo’s and video’s is a must. I personally wouldn’t hire a marketing person today who couldn’t create and publish content (meaning text, photo and video). To me it’s a basic skill set. (And I don’t mean “knows how to”, but actually has and does.)

If you or someone on your team isn’t regularly outfitted with a video camera you’re missing huge opportunities. Behind the scenes interviews. In the moment reactions. The ability to connect your online customers with your offline experiences is amazingly powerful.

If you are questioning my sanity right now it’s because you obviously haven’t even tried yet. Trust me on this.

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

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