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job skills

This tag is associated with 3 posts

The New Social CMO

Four years ago, way back in 2007 I wrote about a Clayton Christensen article “Finding the Right Job for Your Product.” Clayton Christensen is of course famous for his groundbreaking book The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business. Way back then in 2007 the average CMO lasted 23.5 months, [...]

Are Job Hopping Social Media Strategists Hurting Their Careers?

This one goes out with love to all you social media, job hopping, circus freaks. You are my people. There’s got to be a joke in here somewhere: This afternoon I listened to a Russian talk about employee management. But seriously, Boris Groysberg is an amazing teacher and very funny. Boris spoke to our HBS  class about [...]

Social Media Experience Is A Must Have For Marketing Jobs

In a recent client meeting the comment was made that they weren’t hiring anyone new unless they also had social media experience. Not that they were hiring only people to do social media but that they ALSO had to have social experience. So in addition to whatever marketing job they were being hired for they [...]

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