Tag Archives: Marketing

Connecting with Fans and Customers by Offering A Little More

  By mattwhiting | February 27, 2012 - 5:21 am | Comm
1 Comment

Last Friday, I learned about about a Brooklyn band, Riot !n Paris, that is creating personalized songs about people’s social media profiles. Hand in hand with thinking about relevant precursors to Riot !n Paris’ project, two of which I’ve highlighted below, I thought about Mike Masnick of Techdirt’s  sustained (and … Continue reading →

Of Caffeine, Street Cred and Box-Related Thinking: A Look at Starbucks’ Most Recent Successes

  By mattwhiting | February 23, 2012 - 5:24 am | Comm
2 Comments
Starbucks

Since staying on the predictable path and only “green-lighting” projects with a proven track record (or a defined ROI) is the norm in the corporate world, companies have a huge opportunity to stand out from the pack by embracing ideas that push their products, services and campaigns past the expected. … Continue reading →

When Success Means Social Silence

  By mattwhiting | February 17, 2012 - 8:21 am | Comm
1 Comment

In today’s hyper-connected, always-on, always-talking world, it might seem a little counterintuitive to some that success actually might be a much-needed pause. When you get out of that social stenographer mentality and think about it, being in the moment and fully appreciating what you’re witnessing or experiencing requires full attention. … Continue reading →