There are so many crowdsourced companies today it’s amazing. And it’s only going to grow. Some people fear the growing trend but I’m very optimistic about crowdsourcing. Not that long ago TechCrunch had a story about Trada and their community of crowdsourced search engine advertising professionals. Trada crowdsources the planning side … Continue reading
An interesting report came out recently from Neilsen about consumers “online vs. off-line” viewing behavior. That’s such a ridiculous, false dichotomy these days. Chances are, either way, you’re watching that video via a cable provider. As you know, I am an unapologetic cord cutter. All of my video viewing is either … Continue reading
Today’s post provided by regular contributor and commentor @timbursch, you can read more thoughts from Tim on hos own blog http://timbursch.com/ Everyone’s using social media to reach more customers, right? Most major brands have at least established a presence. But what if you’re not convinced? What if the initial investment is … Continue reading
Two years ago this week, I wrote a post called What Will Twitter Do With $100 Million? They had just raised a fresh $100 million in funding and I predicted that they would start making a bunch of acquisitions; which they did. At the time I foolishly believed @ev when … Continue reading
As a general rule, I hate advertising. As a “Marketer” (or at least a phenomenologist being paid by Marketing) this is why I chose to work at a Communications agency not an Advertising agency. Six years ago when I started in this space, PyroMarketing, Creating Customer Evangelists and Life After the 30-Second … Continue reading
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