// what do you think?

Comm

The Science of Social Media From The US Navy

By Tac Anderson ⋅ October 20, 2010 ⋅ Post a comment
Filed Under  , , ,

Just saw a great presentation from the US Navy. I came in late so I wasn’t able to get my computer set up in time to blog the event but the Navy offers all of their presentations on the US Navy SlideShare site so I was able to grab the presentation.

What made this presentation great was that LCDR Kaye Sweetser PhD broke down some very specific types of metrics that move beyond the basic ‘number of fans ‘ measurement and into how to calculate share of voice and sentiment ratio.

I know a PowerPoint and a brief (or even long) blog post can’t do the topic justice but it’s a good start.

Science of Social Media

View more presentations from US Navy Social Media.

Photo credit by Brian Lane Winfield Moore

Similar Posts:

Share This Post
  • Facebook
  • StumbleUpon
  • del.icio.us
  • Diigo
  • Posterous
  • Tumblr
If you enjoyed this post, make sure you subscribe to my RSS feed!
Scridb filter

About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

Visit Tac Anderson's Website   |  
  • Guest

    Hey Tac, thanks for posting. Just wanted to make a quick correction. The presenter is actually LCDR Kaye Sweetser, Ph.D

  • http://www.newcommbiz.com tacanderson

    Thanks for the clarification. I missed her intro and just took what was listed in the presentation itself.

  • http://www.newcommbiz.com tacanderson

    Thanks for the clarification. I missed her intro and just took what was listed in the presentation itself.

  • Scott

    Cool to see the backend process in place from the assessment I was looking at awhile back - http://bit.ly/bpOucr

Don’t Miss A Single Post. Subscribe to New Comm Biz

Subscribe via RSS Subscribe via Email

Archives