Coming off the great week I had last week attending and speaking at the Social Media for Defense and Government conference I’m still trying to post all of my thoughts. You can see all of my conf posts here.
The great thing about going to The Social Media for Defense and Government conference is that I get to look into a whole other world. I really know nothing about Government other than it’s “broken.”
One pleasant surprise was getting to learn about GovLoop. Andrew Krzmarzick, Director of Community Engagement of GovLoop.com spoke about how they were bringing social networking to the government.
Here’s their story from their own site:
What’s the story with GovLoop?
GovLoop was created in 2008 by one awesome fed with an idea. He thought there was a need for a social network for the government community to connect and share information. And thus, he created this website to foster this communication.(**Update**) Fast forward 18 months and what started out as a passion has grown to over 30,000 government innovators across the world. Steve moves full-time on GovLoop as President of GovLoop, a subsidiary of GovDelivery, a small company out of Minnesota.
Here’s my notes from Andrew’s presentation and as always these are my interpretations of his presentation.
What is GovLoop?
- 5k blogs
- 2k forums
- 700 groups
- 40+ databases
- 36K members
- Growing Internationally (Canada, UK, Australia, Brazil, Sweden)
Why GovLoop? Difficulties in trying to coordinate millions of government employees across hundreds of government organizations.
- What problem are you trying to solve?
- Enlist: Where is Your target audience?
- Engage: How do you get them to connect?
- Educate: How do you help them learn?
- Empower: How do you get them to own it?
- Energize: How do you keep them energized?
- Enforce: How do you get them to play nice?
- Enhance: How do you keep them coming back?
- Evaluate: Constantly test and try new things.
- Enthuse: WTF - Where’s The Fun?
Why are we not centralizing our content?
- Media creates content about Gov’t for citizens.
- Gov’t creates content about Gov’t for citizens.
- Why not enable citizens to create content for citizens?
Book recommendation from Andrew at the end of his presentation: The New Social Learning: A Guide to Transforming Organizations Through Social Media
Photo credit by xxrobot
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