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2011 Is Not About Social Media. Prepare For The Next Wave Of Disruption.

Every year I (like most people) look ahead and ask myself, “What do I want to be when I grow up?” (Okay, actually I ask myself that every few months.) This year I feel that it’s time for me (to begin) to pivot again slightly. @jhouston89 & @melissawz keep telling me I have to keep one foot in the Now and one foot in the Future. Well the Future is now the Now and it’s time to adjust my footing in order to keep one foot in the Future.

Changes in technology effects the way we communicate which effects our culture and those cultural changes effect further changes in technology. This is the space I love. Up until now it’s been called social media but we are finally getting to a place where the term is (slowly) dying and it’s just the way things are now. One New Years resolution I have is to start using the term social media much less.

But just because social media has jumped the shark, don’t think that the change is over. It’s just getting started. Social media has a lot of change to go through but it is no longer the epicenter of disruption and chaos. The storm is moving on and that’s where I want to be. It’s going to be chaotic and messy and that’s right where you’ll find me this next year; in the eye of the storm.

The rate at which technology continues to change is not showing any signs of slowing down. Those changes will continue to have huge effects on the way we communicate. Think about the last few years and the changes we’ve seen in business, government and education. This is just the beginning. And all of these changes are going to continue to effect the why and how of technology development. Political regulation is just starting to address the changes social media has brought and we’re all still trying to figure out how much privacy we’re comfortable giving up.

For me this last year was all about process, scale and standardization in social media. For the industry this trend will only continue and rapidly accelerate in 2011. But this is where I turn to more rational, process oriented people to carry that torch. I’ll still be involved and have an opinion of course but my strengths lie in looking over the next mountain. What is the new center of chaos? Well here’s some hints:

  • Like I said earlier: The single most mind blowing fact for me is that less than 30% of the Worlds population is online.
  • Mobile and cloud computing are just getting started and in 5 years will look very little like they do today.
  • The US is no longer the sole power in the World, in fact I would say that no country is. The People are the new powerhouse and they/we don’t just care about maximizing profits (although it’s not out of the picture).
  • Despite staggering unemployment rates everywhere, World leaders all agree that there is a major talent shortage in every country even though there has never been a more well educated global workforce.
  • College is the single fastest rising cost over the last few decades, even more than housing and has replaced credit card debt as the largest form of debt. And the above point shows it’s not working.

Technology is going to impact all of these areas in ways we can’t yet foresee or predict. I’m really excited.

Don’t worry, social media is still a huge part of the equation and a big part of what I’ll be doing this year. And as always Marketing Communications and the world of Business is still where I’ll be applying the practical application of all of this so while I may sound like things be radically different it’s probably far more evolutionary and less revolutionary than I’d like.  I have a lot of really big plans this year personally and professionally and I’ll let you know as soon as the pieces start to fall together, but I’m very excited about them so stay tuned.

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About Tac

Social media anthropologist. Communications strategist. Business model junkie. Chief blogger here at New Comm Biz.

  • http://www.halfbrown.com/ halfbrown

    I’ve never cared for the term “social media”. It sounds too 3rd person, when really it’s more 1st person IMHO. Sure, we may all gather around the fire, but it’s always from my viewpoint regarding what I see and/or choose to respond to.

  • http://topsy.com/www.newcommbiz.com/2011-is-not-about-social-media-prepare-for-the-next-wave-of-disruption/?utm_source=pingback&utm_campaign=L2 Tweets that mention 2011 Is Not About Social Media. Prepare For The Next Wave Of Disruption. (new post) — Topsy.com

    [...] This post was mentioned on Twitter by Tac Anderson. Tac Anderson said: 2011 Is Not About Social Media. Prepare For The Next Wave Of Disruption. http://bit.ly/fMYNgo (new post) [...]

  • Anonymous

    I think the main problem with talent being “unavailable” is because people are getting education but aren’t really “doing” stuff with their education. Social media still has yet to solve the problem of people learning to actually engage in commerce and freely impart information and services to one another that will make others wealthier and in turn provide employment and jobs. Currently “social media” is just about entertainment and some communication. In order for it to be a profitable venture, people will need to learn to trust one another more.

  • http://www.icentered.com Ayala Rahav

    a revolution that is stirring but not raising its head yet is actually transferring the power to individuals to take active control over their web life. Turning from user to a truly individualized icentered web, to which technologies and businesses align in new orders and relationships will. Here too technology and culture will feed each other. It will redefine social as well, maybe back to its original purpose, under a new set of rules, with technologies to support it. Until social goes back to its original owners - namely we, users, and we’ll still adopt the paradigms where we passively depend on coroprates ( yes, even in the social era) it will be evolutions. Once user centricity becomes a culture, tactonic shifts will happen technoligically, businesswise, economically….Hen and egg question applies. That’s a revolution that is up to us to make, create a mind share for and grow bottom up.

  • http://www.newcommbiz.com/newspapers-dictators-and-pimps-are-all-being-disrupted-by-social-media/ Newspapers, Dictators And Pimps Are All Being Disrupted By Social Media | New Comm Biz

    [...] the last day of 2010 I wrote a post about the coming chaos and next wave of disruption: 2011 Is Not About Social Media. Prepare For The Next Wave Of Disruption. Here are a few quotes from the [...]

  • http://www.newcommbiz.com/top-5-predictions-for-the-next-5-years-2011-edition/ Top 5 Predictions For The Next 5 Years [2011 Edition] | New Comm Biz

    [...] given you a sneak peak at some of the thinking behind these predictions in my two previous posts, 2011 Is Not About Social Media. Prepare For The Next Wave Of Disruption and The Most Mind Blowing Internet [...]

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