Be sure to join the New Comm Biz Facebook Page or follow the Twitter account I spend a lot of time predicting the future and every year I look out over the next 5 years. You are reading the 2010 edition. The 2011 edition is here. You can also see my … Continue reading
Image via Wikipedia Social Media Should Not be Housed. No One Owns it. I get this question a lot lately. Who owns social media? Or my personal favorite; Where should social media be housed? The answer is no one. No one owns it. There should not be a Social Media … Continue reading
Influence the Influencers. If you’ve hung around in PR circles you’ve heard this phrase. But what does it mean in today’s digital age? Many of you may be familiar with TwitterGate the incident where TechCrunch posted internal documents from Twitter after someone hacked into their Google Apps account. Many people … Continue reading
Here’s some images I pulled from a rough draft proposal I’ve been working on. I’ve really been taking a look at how should communications organizations be structured moving forward and what are the processes that need to be developed? I’d love your thoughts. Communication used to be one way and … Continue reading
We have reached the tipping point. 90% of US adults are online* 80% of US online adults participate in social media** Unless you are targeting the very poor and/or the elderly, as marketers, you do not have to target those who do not participate in social media. Everything you create … Continue reading
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